👋 I'm Valeriia, a strategist and brand builder. I help early-stage brands and digital products grow by uncovering insights, defining clear positioning, and shaping actionable strategies.
📌 3+ years of strategy experience across startups, agencies & public sector
From early-stage digital products to government-backed initiatives, I’ve worked across diverse models and team structures — adapting strategy to context, not templates.
📌 25+ completed projects across fintech, retail, healthtech, entertainment & nonprofits
Hands-on experience delivering brand strategy, go-to-market plans, and customer research for B2B, B2C, and impact-driven organizations.
📌 insight-driven, execution-focused
My work starts with data and ends in real-world application — guiding teams across design, dev, and content to bring strategies to life with clarity and consistency.
nice to meet you 🫶
As a strategist, I love helping brands figure out who they’re really speaking to, what they stand for, and how to grow without losing direction.
Over the last few years, I’ve worked with both early-stage teams and established companies — digging into markets, uncovering what customers actually need, and translating that into positioning and strategy that’s clear, sharp, and real.
I don’t believe in vague decks or trendy words — I believe in decisions grounded in data, research, stories that resonate, and strategies that move things forward.
.jpeg)
brands I’ve worked with
projects delivered through freelance and full-time-agency roles, across research, strategy, and execution
what I’ve done — and can do for you
