between projects, places, and playlists — I think in strategy
Not the corporate kind. The kind that helps people feel something and brands sell it better.I work with early-stage and growing teams to shape what they stand for, how they show up, and why anyone should care.
I believe good strategy connects empathy with execution.
It’s equal parts curiosity, structure, and timing — asking questions before giving answers.
My work lives at the intersection of product, brand, and growth. I translate insights into systems that help teams move faster — and make brands speak clearly.
and this is me keeping up with work life balance ✨
👩💻what I’ve been building
career x personal life-long learning highlights
5+ years of experience
shaping strategy across startups, agencies, and public initiatives
From early-stage SaaS to government-backed programs, I build adaptable strategies grounded in research and real-world execution — tailored to context, not templates.
25+ completed projects
across fintech, retail, healthtech, entertainment & nonprofits
Experience across B2B and B2C markets — leading brand positioning, market analysis, and go-to-market planning for digital products and mission-driven teams.
Insight-driven. Execution-oriented. Product-focused.
I connect strategy with delivery — guiding cross-functional teams (design, content, and development) to turn data into scalable systems and measurable growth.
📚 how I keep growing
(because strategy isn’t just about what you know — it’s about staying curious enough to see things differently)
currently saving for my MBA and diving deeper into business analysis
because smart ideas should be backed by sharp unit economics (and I plan to bring both).
product marketing
Projector, 2025
comprehensive product marketing training focused on digital growth: metrics, positioning, strategic planning, launch execution, and performance optimization
principles and structure of strategic marketing planning: from comprehensive marketing audit to brand positioning
strategic marketing
Laba, 2021
BASc in International Information
Lviv Polytechnic National University, 2021
Graduated with Honours, GPA 3.8
