Between projects, places, and playlists — I think in strategy.
Not the corporate kind. The kind that helps people feel something and brands sell it better.
I work with early-stage and growing teams to shape what they stand for, how they show up, and why anyone should care.
Currently saving for my MBA and diving deeper into data analysis — because smart ideas should be backed by sharp unit economics (and I plan to bring both).
Ideas are cool. Execution is hotter.
I used to think strategy was about having the smartest answer. Turns out — it’s about asking the right questions. Who are we really for? What’s broken? What do people feel, but never say out loud?
I ask these questions a lot. Sometimes to brands. Sometimes to my cat. (He usually blinks twice — that means “keep going.”). This is where I start. Every time.
and this is me keeping up with work life balance ✨
career highlights / 👩💻
2023 - Present
Self-Employed Strategist (Remote)
I partner with early-stage and mid-size B2B/B2C brands across e-commerce, lifestyle, energy tech, and mobile apps to help them make smarter brand and product decisions:
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Delivering strategy audits, market research, GTM plans, and positioning
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Acting as a hands-on partner to founders across campaigns and growth
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Recent campaigns hit 4.0% CTR and outperformed benchmarks by 129%
2024 - 2025
Strategist, Promodo (Ukraine)
Led research-based strategy projects helping brands enter new markets.
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Developed positioning frameworks across UX, creative, and media
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Built a scoring model to prioritize launch regions
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Ran competitor, demand, and segmentation analysis
2022 - 2023
Strategist, Motiv (Canada)
Worked with early-stage platforms to find market fit and launch products.
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Led audience research, messaging strategy, and campaign planning
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Collaborated with product and nonprofit teams on MVP roadmaps
before 2022
Multidisciplinary Experience
Before fully transitioning into brand and product strategy, I gained cross-functional experience in HR, CX, and analytics — which now shape how I approach business challenges. At dentsu, I worked as part of the HR team on employer branding initiatives. Earlier, I coordinated fieldwork operations in a mystery shopping agency and completed an internship at KPMG, where I assisted in audit projects. Each step sharpened my understanding of how systems, people, and narratives interact — the foundation of my current strategic lens.
education
2017 – 2021
Lviv Polytechnic National University
BASc in International Information, Graduated with Honours, GPA 3.8
2021
Strategic Marketing, Laba Course
principles and structure of strategic marketing planning: from comprehensive marketing audit to brand positioning.
2025
Product Marketing, Projector
comprehensive product marketing training focused on digital growth: metrics, positioning, strategic planning, launch execution, and performance optimization.