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Village Campervan

Your second home on a wheels

Context

Village Campervans came to me with a clear vision: to become the go-to brand for small, medium and large campervan kits in Canada. They weren’t just selling products — they were building a way of life for people who crave freedom and adventure in a cozy and comfortable way.
 

This project was all about helping them turn that vision into something real. We looked at the market, the audience, and the bigger picture — then got to work shaping a brand and go-to-market strategy that felt grounded, intentional, and built to grow.
 

From positioning and messaging to customer segments and conversion ideas, everything was geared toward helping Village stand out, connect with the right people, and spark a bit of wanderlust while we’re at it.

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Strategy

At the heart of this strategy is a simple truth: people don’t just buy campervan kits — they buy a lifestyle, a feeling, and the sense that a brand truly gets what they’re chasing.

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For Village Campervan, we leaned into that emotional insight and built a strategy around resonance over features. It’s not just about functionality — it’s about freedom, comfort, and the joy of making the road feel like home. To make sure we were on the right track, we combined early customer interviews with a close look at how top creators and influencers in the vanlife and outdoor space connect with their audiences — not just what they show, but how they frame the experience of intentional, simplified living.

 

This gave us the clarity to shape a brand positioning that speaks to modern explorers who want travel to feel personal and aligned with their values. From the way the brand shows up visually to how it speaks and sells, everything was built to reflect that mindset.

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This approach lays the foundation for more than just sales — it builds recognition, trust, and a sense of belonging. Because when you create something that feels personal, people don’t just buy — they stay.

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Delivery

To bring the strategy to life, a full-funnel marketing plan was developed across paid, owned, and earned channels — aimed at turning Village Campervan’s positioning into real-world traction. The plan was designed to:
 

  • Establish brand awareness

  • Drive qualified traffic

  • Engage early adopters

  • Lay a foundation for long-term, scalable growth
     

Each tactic was mapped to a specific funnel stage and audience segment, ensuring precision and relevance at every touchpoint. A RICE prioritization framework was used to evaluate potential reach, impact, confidence, and effort — helping focus efforts on what would drive the greatest return. The execution leaned heavily into storytelling and emotional connection, aligning with the brand’s core insight: people don’t just want a kit — they want a lifestyle.
 

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Key components delivered:
 

  • A 30+ point go-to-market plan covering all funnel stages

  • Media plans across Facebook, Instagram, YouTube, Pinterest, and Google

  • Owned content strategy (checklists, newsletters, video series, and DIY events)

  • Influencer partnerships and early adopter testing initiatives

  • Earned media tactics through PR, partnerships, and industry awards
     

Results: launched a niche brand response campaign reaching 24.9K+ users, exceeding click-through KPIs by 129%, and achieving a 4.0% CTR at a $6.19 CPM.

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