Village Campervan
Your second home on a wheels
Context
Village Campervans came with a clear vision: to become the go-to brand for modular campervan kits across Canada. But they weren’t just selling conversion kits — they were shaping a lifestyle for people chasing freedom, comfort, and a slower, more intentional way to explore.
The goal was to turn that vision into a scalable system — grounded in insight, built on emotional connection, and ready to grow. Through research, audience mapping, and strategic positioning, we helped Village define what makes their brand *feel* like home on the road.
Strategy
People don’t buy campervan kits — they buy a feeling.
Freedom. Simplicity. The quiet joy of making the road your own.
We built the strategy around that truth.
By combining customer interviews with research into how top creators in the vanlife and outdoor space build connection, we reframed Village’s narrative from “kit provider” to “curator of modern exploration.”
The result: a brand that speaks to self-expression as much as utility — one that resonates with those who crave adventure but value warmth, craft, and meaning. From visuals to voice, every touchpoint was designed to evoke that sense of calm discovery — a life in motion, but lived with intention.
Delivery
We translated strategy into a full-funnel go-to-market system — connecting storytelling, paid campaigns, and community activation.
Each initiative was mapped by impact using a RICE framework to keep growth focused on what matters most.
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Defined audience segments and funnel strategy across paid, owned, and earned media
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Delivered a 30+ point GTM plan covering all stages of conversion
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Launched an integrated media mix (Facebook, Instagram, YouTube, Pinterest, Google)
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Introduced content pillars: checklists, newsletters, video series, and DIY events
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Built early influencer and partnership programs to spark social proof
The brand’s first niche awareness campaign reached 24.9K+ users, outperforming click-through KPIs by 129% and achieving a 4.0% CTR at a $6.19 CPM — proving that when a story connects, performance follows.
