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I love ideas — but mostly the ones that change the market. Data grounds them. Creativity lifts them. Strategy connects it all.

(I create work that speaks to people and and helps teams launch, grow, or rethink with clarity.

Keep scrolling — real world work lives below)

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✨ recent projects to explore

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myOCR

positioned a B2B automation startup for global growth

B2B SaaS, IDP & AI automation GTM

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wine auction app

decoded global auction dynamics to guide a data-led launch

B2C, market intelligence & GTM

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village campervan

built a lifestyle brand where freedom feels like home

DTC, travel & lifestyle GTM strategy

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wellbeing app (tbd)

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naviale

defined a brand strategy for mindful modern life

DTC, fashion & lifestyle brand strategy

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Rx-booking platform

restoring brand position through smarter health journeys

B2C, healthtech CJM design

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⚡️Feel free to message me on Linkedin, send me an email or stalk my Instagram 

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