🤔 what I do
(I turn insight into strategy — aligning research, positioning, and go-to-market systems that deliver measurable growth)
market & customer analysis
decode customer behavior, pain points, and market dynamics to pinpoint opportunities and position your brand to win
brand & product positioning
define your difference through clear messaging, brand architecture, and narrative frameworks that drive recognition and trust
go-to-market & growth strategy
build full-funnel launch and expansion systems that connect acquisition, activation, and retention into one scalable growth loop
analytics & performance
create KPI dashboards, campaign analytics, and optimization systems that turn data into direction
cross-functional collaboration
bridge research, strategy, and creative execution to align marketing, product, and leadership teams around one clear vision
🤝 how I work
(with dedication, a spark of skepticism, and a habit of asking why until things make sense)
context matters
every product lives in its own context — and that’s where I start. Strategy has to fit the problem, not the other way around.
depth creates direction
I tend to go deeper than expected — connecting every dot until the full picture feels clear and the direction actually holds.
there is no limit to perfection
nothing meaningful is ever one-and-done. I believe in testing, tweaking, and evolving until it feels right — and works in the real world.
brands I’ve worked with
(projects delivered through freelance and full-time-agency roles, across research, strategy, and execution)
recent projects
(what I’ve done — and can do for you)
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myOCR
Positioned a B2B automation startup for global growth
B2B SaaS, IDP & AI automation GTM
village campervan
Built a lifestyle brand where freedom feels like home
DTC, travel & lifestyle brand strategy
wine auction app
Decoded global auction dynamics to guide a data-led launch
B2C, market intelligence & GTM
